Nashville Nonprofits Share Social Media Strategy

Social Media ClubTo follow the national trend, Nashville area non-profits are expanding their social media efforts. Last night three local nonprofit organizations presented their work to a gathering of the Social Media Club Nashville. For the club’s second meeting, local social media professionals and volunteers were able to examine how nonprofits use the tools and network with one another.

On the panel were representatives from the Community Foundation of Middle Tennessee, Nashville’s Center for Nonprofit Management and the Nashville Zoo. The Center for Nonprofit Management hosted the group and Sam Davidson of Cool People Care moderated the panel.

Currently the Community Foundation is nearing the end of its $1K Twitter Nonprofit Giveaway. For ten weeks, the foundation is giving away $100 a week to a random nonprofit that it received a tweet about that week. One of the top five nonprofits to be tweeted about between July 10 and 31 will receive $1,000.

The Nashville Zoo won the first $100 award. It has two Twitter accounts. One of these is for the persona of Gumu the meerkat. Eventually the zoo hopes to have a storyline for the meerkat to help share its story and the story of the park.

While the local nonprofits are engaging social media, there is still much room for growth. Nevertheless, in coming together we learn of ideas and tools that can lead to improvement.

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