Public Relations and the Church

While the PR world is trying to figure out how to deal with the new public relations landscape, what I want to explore is how do we share the good news of the church without compromising the message? That is, how do we continue with our mission all the while spreading the message to a wider audience. Name-dropping may help get more people to listen to you, but does it then lead to more of a focus on the names instead of the message?

Where can we find a conversation on this subject? I don’t really see it among institutional church communicators since the institutions then become the names that are dropped. We need to move beyond names of both institutions and individuals, save the name of Jesus Christ.

Did not Paul warn of this (1 Corinthians 1:10-17)? Paul even says we do not need “eloquent wisdom.” The power of the message is with God. Therefore, if we do God’s work in our spreading of the message, it shall be heard.

I am certainly guilty of name dropping, both of institutions and individuals. However those names do not help me build up disciples for Jesus Christ. In some cases name dropping even hurts me. Some people are turned off by the names including, perhaps, the name of Jesus Christ. Nevertheless these same people may be moved by seeing and hearing how God’s love is lived out in our lives.

Therefore I hope to share my life more and to live my life more according to the direction of the Holy Spirit. It is in the Spirit that I will find the message flowing on the wind to all who will hear.


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